So When You Gonna…
Most recently dispatched: 20 February
Indies exclusive LP is on 'neon pink' coloured vinyl.
Both LPs include a download code.
The second full length album from the excellent Dream Wife, mixing up heavy garage-rock sounds with infectious indie-pop / dance vibes.
Just like the title suggests, this is a record brimming with adrenaline and playful excitement (“It’s an invitation, a challenge, a call to action,” says Rakel). From the jagged, CSS-like guitar of “So When You Gonna…” to the hooky brightness of album opener “Sports!” and the whip-smart lyrical asides of “Validation”, these are moreish, pumped up, sparkling tracks that feel like newer, dynamic evolutions of debut standouts, like “F.U.U.” and “Hey Heartbreaker.”
But they often lean into sweeter, softer, more emotional moments too. “With every loss how do you carry through / Know you’re brave to jump back into,” sings Rakel on “Temporary”, her voice floating over melodic, honey-sweet guitar like an indie lullaby. “There are so few songs about miscarriage,” Rakel says, speaking about the lyrics. “People don’t talk about this. And then to not have this as a conversational topic in our society among womxn... you realise, in your later twenties, probably every other one of your friends has experienced an abortion or miscarriage. I think that’s something that needs to be spoken about.”
Dream Wife have always been outspoken about holding up other womxn and non-binary people in the creative industries, but these aren’t just words or sentiments. With a gender divide in music production currently estimated at around ninety-five percent male to five percent female, the band are proud to have worked with an all-female recording team for So When You Gonna..., including producer and mixer Marta Salogni (Björk, Holly Herndon, FKA Twigs) engineer Grace Banks (David Wrench, Marika Hackman) and mastering engineer Heba Kadry (Princess Nokia, Alex G, Beach House).
“It was a way of us practicing what we preach,” says Alice, “It felt like an honour to be able to deliver this baby with these three amazing midwives.” “Put your money where your mouth is!” adds Rakel, quoting the lyrics of “Sports!”
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Item code: LUCKY141CD
Label: Lucky Number
Info correct on: 18/7/2020