Cat Number: dip011
Label: Gravity DIP Records
Info correct on: 10/11/2009

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Archie And The Instincts play poetic and melodic emo/indie-rock akin to Saves The Day and Jimmy Eat World, and recently shot to fame when they won the prestigious XFM Unsigned Competition (previous winners being Athlete and Aqualung).

As recognition of this achievement, they received studio time with renowned producer Dave Eringa to record their debut single Burning Heart. This single has been A-listed on XFM in London, and has been no.1 in the stations listeners chart.

Their quality musicianship shines through on all the tracks, with an acoustic version of 'Forget Me Not' and the punk-rock fury of 'Instincts' both produced by Hundred Reasons' Larry Hibbitt, and could easily be singles in their own right... The video to the 'Burning Heart' is also included as an enhanced cd.

"Imagine Saves The Day fronted by Ash mainman Tim Wheeler, throw in a huge dollop of melody and a chorus to kill for and you have the EP's title-track, a song which, to me, is one of the best British releases of the year so far. Come the summer 'Burning Heart' will be on mix tapes everywhere. It's a feelgood song that is a radio anthem-in-waiting - all delicious vocals and chirpy harmonies. The appeal is simple; this song is all about the singalong hooks and feelgood factor. Harking back to a time when Chris Conley wrote fast, upbeat songs that didn't disappear up his own bum, Archie take their own British slant, some driving guitars and a hook the size of Holland. Throw in Dave Eringa's production and you have a track that will be all over the place in no time at all.

But Archie are no one trick pony as the two other efforts prove. 'Forget Me Not' is included in acosutic form and even stripped down it oozes class. The vocals again nod towards early Saves The Day but again there's a huge chorus that will have you singing along quicker than you can say 'emo is evil'. Even the faster 'Instincts' has more power than a Mike Tyson uppercut, not to mention enough energy to keep a small African nation in electricity. The question remains that if Archie are this good, why have I not heard of them before? I guess it doesn't matter - I just hope they are now here to stay. If this is the basis of a future album, I hope it comes sooner rather than later. If you're looking for your new favourite band, you may well have just found it... - Punktastic.com

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